Sustainability has become such a fashion thing - and is not very transparent.
I personally find it hard to understand if a product is sustainable, or just pretends to be. Sometimes I even feel enterprises try to confuse me on purpose with all the labels they are putting on. Eco? Green? Bio? Conscious? What is what and what is real?
"Sustainable travel" is the central keyword. Similar to "soft tourism," it refers to ecologically conscious and resource-conserving travel that is in harmony with nature and local social conditions. This refers to the means of transport as well as the choice of accommodation and the behavior of each individual on site.
